Hello! I’m Kai.
I heard you’re looking for a copywriter?
Years of experience in advertising & branding: 10
Current location: Malmö, Sweden
Good at: Brand building and consulting, copywriting, website creation, social media content writing
Branding philosophy: Write it as it is, don’t use buzzwords, and be honest
Languages: English (Native), Mandarin (Native), Swedish (Intermediate)
Education: Singapore Management University – Bachelors in Business Management (Marketing & Psychology)
Here’s who I’ve worked for
Adentity – Malmö, Sweden (2012–2016) Copywriter
As the only English copywriter in this international advertising agency, I was in charge of basically all things copy, including creative concepts, ads, TVC scripts, and PR articles. The clients included: Bona, Alfa Laval, Tetra Pak / Tetra Recart, Sony Mobile, Midsona, Axis Communications.
Wild advertising & Marketing – Singapore (2011–2012) Copywriter
I was working closely with the Creative Director of Wild, Ng Khee Jin, a celebrated figure in the local advertising scene with multiple worldwide awards under his belt. We created campaigns for: Singapore Management University, BTInvest, OCBC Bank, Lenovo Southeast Asia, and more.
Freelancer in Branding & Social MEdia
Being a copywriter exposes me to the different aspects of branding, and over the years, I’ve also helped numerous businesses and artistes with their branding and social media management. Since I left Adentity in 2016, this is what I’ve been doing.
An online magazine I founded in 2010 to share ideas of spirituality, social responsibility, current issues, and festival life. Today, it has grown to become a popular underground magazine with a social media following of over 6,700.
Besides being an integral part of the organising team, I’m in charge of Transition Festival’s daily Instagram content creation. This role helps reminds the followers that until we meet again the next season in Andalucia, Spain, the love revolution continues in our daily life.
I’m also an author
Propelled by my burning desire to contribute even more to spread spirituality and compassionate living to even more people, I wrote and published “The Universe and I Walked into a Bar” in 2019. The down-to-earth messages got noticed by the festival communities around the world and I have been touring the European music festivals this summer, giving lectures about practical spirituality and promoting my book.
The Universe and I Walked into a Bar
– How all of Existence is One and Other Stuff.
“If you met the Universe in a bar, what questions would you ask? More interestingly, what answers would you get?”